Your company has been around since 2007; how did it come about?
I started with my first wedding planning in the Spreewald, later this expanded to Cottbus, Forst, Senftenberg, Bad Saarow, Dresden, then Berlin and also to other European countries. Thus, I was able to gather a lot of experience and references and establish various regional networks in the wedding sector. I would even say we have become a “larger wedding family” of service providers, with the uncomplicated, yet professional and friendly interaction being very important. From the region – for the region! I spent many hours researching, negotiating and networking, which later proved to be very beneficial to my brides and grooms. Thus, in the 13 years of self-employment, I have been able to expand many of my achievements and I am certainly not coming to a standstill for a long time yet!
Because I love my weddings too much for that!
That sounds like a lot of sleepless nights. Was or is that the biggest challenge?
Yes and no. It is incredibly important to acquire all the knowledge, so I often still sit in front of the computer for all the night. It is not only about decoration and dresses, the whole economic side and the legal side is important.
Another challenge is the implementation of the concept. A lot of improvisation skills are required. Because the wedding is planned a year in advance. Even the planning has to be 100% correct. It’s my job not to forget anything. On the day itself, sometimes there are also problems. The weather doesn’t play along, the musician gets sick, so I have to react at lightning speed and look for a solution.
Because free marriage ceremony is possible at any desired location, compared to the registry office. This makes us unique and a free marriage ceremony is very trendy.
How quickly do trends change?
The branch is very fast moving. On average, new trends appear every three years. Right now, gold or rose gold is in. I attend many national and international trade and wedding shows to observe new trends and make contacts. In the wedding branch, you always have to think way ahead of what trends may come and where you can source this from.